Le Inbound Marketing
Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.
THE CREATION OF A BLOG INCLUDES SEVERAL KEY STRATEGIC ELEMENTS TO CREATE TRAFFIC ON YOUR ARTICLES TO CONTINUE TO CONVERT THESE VISITORS! DISCOVER HOW WE CAN HELP YOU WITH YOUR BLOG OR CREATE A NEW!
In the case of a blog, your content is your product, your element of distinction, your possibility of monetization, your creativity, your originality, in short, your content is king! Rigorous planning is required at the level of rich content creation. Added to Google's structured data tools as well as AMP technology, your articles will be ubiquitous naturally on search engines!
Diffusion And Advertising Strategies
The secret recipe to attract more visitors to your blog is the addition of so-called organic or natural SEO techniques to a solid paid search strategy. Depending on your social activity, a strategy will be put forward to propel your articles to the eyes of your target audience!
Blogging to create relationships
Some will tell you to participate in other blogs and get collaborations from guest bloggers to build links. It is indeed essential to do so to increase the notoriety of your domain name (www.example.ca). However, by doing so to create new relationships with your partners and people involved in the sector, you are opening a much larger window of opportunity for your business and its growth.